A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Naked Juice

Challenge:
To convince target consumers to drink a bottle of Naked Juice, instead of having to eat fruit constantly throughout the day because Naked Juice puts two full servings of fruit in a convenient bottle.

Action:
We need to visualize that consumers get a pound of fruit in every 15.2 ounce bottle. They can “Get Naked” with Naked Juice, and get “One pound, One bottle” Naked Juice is an exciting brand. This needed to be reflected in all the pieces.

Reasoning:
Naked’s lighthearted simple goodness is what makes it such a successful brand. This campaign reflects the style and character of the brand while communicating the pureness of the juice. No added preservatives or sugar makes Naked the premier in healthy fruit drinks. The fruit has nothing to hide, neither does the audience. Be purely yourself. It gives confidence in not only the quality of the product but also within the individual audience members.

Naked Juice

Full Page

Naked Juice

Full Page

Naked Juice

Full Page

Full Page

Naked Juice

7.5” x 4.75” Print

Headline: Get caught naked,
Subhead:  in the morning.
Tagline: Hide Nothing.

Naked Juice

7.5” x 4.75” Print

Headline: Get caught naked,
Subhead:  at the office.
Tagline: Hide Nothing.

Naked Juice

7.5” x 4.75” Print

Headline: Get caught naked,
Subhead:  out with the girls.
Tagline: Hide Nothing.

Animated Web Banner

Animated Web Banner

Animated Web Banner

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