Encourage teenage girls to use a mineral based foundation instead of regular liquid foundation because e.l.f. (a.k.a. Eyes Lips Face) offers quality mineral foundation at an affordable price.
This campaign features teen girls with make-up that looks natural, because every girl is unique and beautiful. The campaign also illustrates the beneficial nature of natural make-up in clearing up problem acne and reducing redness.
Make-up should enhance the inner beauty of each individual girl, not cover it in a tacky layer of liquefied chemicals and dyes.