A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

e.l.f Cosmetics

Challenge:
Encourage teenage girls to use a mineral based foundation instead of regular liquid foundation because e.l.f. (a.k.a. Eyes Lips Face) offers quality mineral foundation at an affordable price.

Action:
This campaign features teen girls with make-up that looks natural, because every girl is unique and beautiful. The campaign also illustrates the beneficial nature of natural make-up in clearing up problem acne and reducing redness.

Reasoning:
Make-up should enhance the inner beauty of each individual girl, not cover it in a tacky layer of liquefied chemicals and dyes.

Logo redesign

Current logo

Final redesign

Ad Campaign:

© Copyright Tobias Hibbs 2010 (image FPO)

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