A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Carl’s Jr.

Challenge:
Entice men to order the Double Bacon Cheeseburger at Carl’s Jr. because of the size and meat quota.

Action:
A multimedia campaign was created showing the mouth-watering greatness of this ultimate hamburger coupled with compelling and amusing copy to arouse the readers appetite.

Reasoning:
This Double Bacon Cheeseburger’s meatiness is off the charts. No salads on top of this one. The burger’s so huge that the hungriest man in the world can only eat one. It’s like the muscle car of burgers. It’s got extra horses under the hood. (Well, cows, but ya get the point.)

Carl's Jr.

Full Page

Headline: WARNING:
Body: May cause psychological disturbances and excessive panting. Extreme caution is advised.
Tagline: The Double Bacon Cheese Burger only at Carl’s Jr.

Carl's Jr.

Full Page

Headline: Hello My name is True Love.
Body: Everyone looks to find their one true love in life. The one that fills us with joy and contentment. Our other half, the crisp to our bacon, the melt to our cheese, the double to our patty. Come find your true love.
Tagline: The Double Bacon Cheese Burger only at Carl’s Jr.

Carl's Jr.

Full Page

Headline: Exactly what you’re looking for.
Body: Tillamook Cheddar Cheese: melty gooey cheesiness x2
Crispy Bacon: fresh from the farm x4
All Beef Patties: delicious juicy meaty meat x 2
Tagline: The Double Bacon Cheese Burger only at Carl’s Jr.

Carl's Jr.

Full Page

The type is supposed to look like it is shaking, emulating the rumble from the audience’s stomach.
Headline: Bacon Meat Cheese Bacon Meat Cheese
Body: The hunger calls.
Tagline: The Double Bacon Cheese burger only at Carl’s Jr.

 

Digital comps:

Web Final Storyboard:
Frame #1: The type shakes, emulating the rumble from the audience’s stomach.

Animated Web Banner

 

Digital comp: Delicious

Digital Comp: True Love (no body copy)

Digital Comp: Warning (type design)

Digital Comp: Pink in the Middle

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s