A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Oreo

Oreo turns 100 years old this year. To celebrate they came out with this slightly schizo campaign highlighting events, inventions, and popular culture icons of the last century. They made a total of twelve print pieces; half are solid, the other half, frankly, should have been left on the drawing-room floor. Here’s how I split them:

The Good Parts:

.

Pieces that ruined this campaign:

.

This piece, I just plain don’t get at all:

Why is the picture reversed? Oroe? I’m so confused.

.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Published: March 2012
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