Ad of the Day: Stabilo Boss

I love the concept for today’s campaign from Stabilo Boss in an ambiguous sense. It’s interchangeable with any other brand of highlighter type markers, however. In fact it’s been used by others previously.

I still like it. It may not be the freshest idea, but the execution’s solid.

 

AdvertisingAgency: Prolam Y&R, Santiago, Chile
Creative Directors: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Illustrator: Salamanca
Published: January 2012

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