A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Arturo Calle Jeans

I feel bad for the model in today’s campaign from Arturo Calle Jeans. They made him look like a nub, especially in the one with the paint. Don’t get me wrong his abs  and arms look amazing but that’s about it. The whole series is trying too hard. And they’re failing miserably.

 

Advertising Agency: LOWE-SSP3 Bogotá, Colombia
Executive Creative Director: José Miguel Sokoloff
Creative Directors: Alejandro Benavides, Jaime Duque
Art Directors: Sebastian Pelaez, Guillermo Siachoque, Camilo Monzon
Copywriters: Jairo Rubiano, Felipe Rodriguez
Producer: Sonia Llanos
Account Director: Lina Betancur
Photographer: Buenavista
Account manager: Lorenzo Wills
Published: February 2012
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