A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: SWU (Starts With U) Movement

The Earth is 3/4 water, but the majority of it is pretty much useless as it’s saltwater. SWU, which stands for Starts With U, is a movement focused on the conservation of Earth’s fresh water.

There are easy adjustments people can make to save a great deal of water, like turning off the faucet while brushing your teeth or taking shorter showers, as shown in this campaign.

Be a rock star, just not in the shower.

 

“One less “Love me Tender” can save up to 26 liters of water. / Leave your inner singer out of the shower.”

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“One less “Thriller” can save up to 54 liters of water. / Leave your inner singer out of the shower.”

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“One less “Like a Virgin” can save up to 33 liters of water. / Leave your inner singer out of the shower.”

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Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero
Published: January 2012
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