A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Dream Doctors Medical Clowns

The Dream Doctors Medical Clowns project integrates professional clowning into the medical services provided at over 18 Israeli hospitals throughout the country. They believe in therapy through clowning. The organization sends real clowns over to hospitals to help patients get through their illnesses.

Coming from a person completely terrified of clown, I hate this idea. I would freak out if some scary-ass clown walked into my hospital room. It be like getting trapped in a sterile hell. I digress. It’s probably a fantastic organization helping tons of kids with horrid diseases, however if I ever end up in a hospital in Israel, don’t send them my way.

I do, though, like the campaign. The imagery catches your attention, and the critters/cells are funny and kind of cute. The copy sounds a bit stiff for the subject matter, but it could be a translation thing.

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yariv Twig
Creative Director / Copywriter: Oren Meir
Art Director: Gil Aviyam
Executive Client Director: Tal Fishbain
Account Supervisor: Revital Levy
Account Manager: Adi Netzer
Published: December 2011
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