A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: iPillow

I’ve never needed ambient sounds to fall asleep. Quite frankly I can sleep just about anywhere, at any time. As soon as my head hits the pillow at night I’m snoring like a hibernating bear. So, the iPillow isn’t really for me. However, I know a few peeps that could definitely benefit from one.

This campaign, though, doesn’t entirely work for me. Neither the rocker or the raver would be getting any really good rest if they throwing their arms around, rockin’ out. In addition, they images aren’t really clear that the people are sleeping, especially the raver chic.

 

Advertising Agency: McCann, Melbourne, Australia
Creative Directors: Phil Van Bruchem, Nick Weller
Art Directors: Maisen Hall, Giles Watson, Phil Van Bruchem
Copywriters: James Cowie, Nick Weller
Photographer: Chris Von Menge
Retouchers: Alex Pappos, Jon Ryder
Published: September 2011
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