A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Energie Shoes

I’m perplexed by this campaign from Energie Shoes. The graphics are nice, the typeface choice is easily legible, and the copy’s simple (to the point of being predictable and cliché) However, none of it fits with the shoes. It’s a bright colorful campaign for the most boring shoes I’ve ever seen next to penny loafers. My 70-year-old grandmother would wear these. The last pieces redeems the campaign slightly. At least the shoes aren’t bland and old people-ish. I actually like the last’s imagery (copy still sucks though).

 

 

Advertising Agency: Hello Sunshine, Paris, France
Art Directors: Dawn Ng, Raphaël Almazan
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s