A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Energie Shoes

I’m perplexed by this campaign from Energie Shoes. The graphics are nice, the typeface choice is easily legible, and the copy’s simple (to the point of being predictable and cliché) However, none of it fits with the shoes. It’s a bright colorful campaign for the most boring shoes I’ve ever seen next to penny loafers. My 70-year-old grandmother would wear these. The last pieces redeems the campaign slightly. At least the shoes aren’t bland and old people-ish. I actually like the last’s imagery (copy still sucks though).



Advertising Agency: Hello Sunshine, Paris, France
Art Directors: Dawn Ng, Raphaël Almazan

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