Ad of the Day: National Pro Fastpitch Softball

I don’t care what the nay-sayers post on Adsoftheworld.com, I really like this campaign for National Pro Fastpitch Softball. They say things like ‘shoddy student work’ or ‘Strategic Cheese’ (whatever that means), but I see decent Art Direction and Copywriting. Is it the most fantabulous campaign ever? No. However, it’s still an effective direction for the client. They engage the audience, the imagery’s well chosen, and the layout works. I say good job!

Art Director: Ben Egnal
Published: December 2011

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