A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Volvo

Living in a city proud of its bicycle lanes and pedestrian traffic I see drivers everyday that could benefit from the technology illustrated in this piece from Volvo. Well, maybe the pedestrians would benefit the most.

I’m not sure how effective this piece really would be, not having seen it in person. I guess it all depends on how the viewer holds their magazine.

“Detecting pedestrians before you do”

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Copywriter: Jacob Nelson
Art Director: Johan Eghammer
Art Designer: Mikko Timonen
Advertiser’s Supervisor: Bengt Junemo
Account Supervisor: Anders Boyhén
Account Manager: Anna Levegård

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