Ad of the Day: Edding Markers
Did you ever play that game in school where one person starts a drawing and then passes the paper to another person who continues the picture and so on until everyone has drawn on the piece? If you did,or even if you didn’t, check out the Wall of Fame. Edding created a giant game of pass the pens.
“The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.”
Advertising Agency: kempertrautmann gmbh, Hamburg, Germany
Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
TBWA Hijacked the Wall of Fame to recruit new team members. Here’s what they did and what they had to say about it.