A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Edding Markers

Did you ever play that game in school where one person starts a drawing and then passes the paper to another person who continues the picture and so on until everyone has drawn on the piece? If you did,or even if you didn’t, check out the Wall of Fame. Edding created a giant game of pass the pens.

Love it!!!

 

www.wall-of-fame.com
“The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.”
Advertising Agency: kempertrautmann gmbh, Hamburg, Germany
Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik

 

TBWA Hijacked the Wall of Fame to recruit new team members. Here’s what they did and what they had to say about it.

“4 merited Lions in Cannes. The Edding Wall of Fame is quite hip among creatives right now.
The right place to meet our audience. And TBWA is always looking for fresh blood. So we simply entered the Wall of Fame and our illustrator created, in an 13-hour-session, a huge job ad for the agency directly on the wall – the biggest so far. The first application came in after a few minutes. http://wall-of-fame.com/8HfjD4
Advertising Agency: TBWA, Düsseldorf, Germany
Executive Creative Director: Jörg Herzog
Art Director: Simon Hattrup
Copywriter: Matthias Hardt
Illustrator: Jean-Baptiste Chuat
Published: July 2011
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