A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Associação da Luta Contra o Cancer (ALCC)

I’m a superhero nerd, so it should be no surprise that I love this campaign. Great concept and execution.

Self examinations are of the utmost importance in early breast cancer detection. Cop a feel. Touch the boobies. Get fresh. Whatever you wanna call it, know your body, do the exam.

“Nobody’s immune to breast cancer.
When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.”
Advertising Agency: DDB, Maputo, Mozambique
Creative Directors: Anderson Lima, Zeca de Oliveira
Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos
Illustrator: Maísa Chaves
Graphic producers: Faruk Issufo, Mauro Mussagy
Planner: Cristiana Oliveira
Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves
Media: Khida Ismael
Published: December 2011
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