A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Volkswagen Side Assist

I really love the concept for this campaign from Volkswagen. The copy’s great, but the typeface are a bit awkward. I get what the art directors were going for, but it failed. The pieces might have been more effective if the type wasn’t so distracting and at times hard to read.

 

 

“See things before they get dangerous.
The Volkswagen Side Assist.”
Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
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