Ad of the Day: American Apparel
I’ve heard a great deal of complaining lately that fashion advertising has no concept or strategy, especially about this campaign from American Apparel. The majority of the criticism seems comes from men, who aren’t remotely the target for said advertising. I challenge any of those Nay-Sayers to come up with their own campaign, keeping within brand guidelines and personality, that’s got more “strategy”. This campaign certainly got my attention, females want to be as sexy as that woman in her skin tight number and men want her on their arms and in their beds. I believe the campaign did it’s job fantastically.