Ad of the Day: Amnesty International
The world we live in is a crazy messed up place, much more so than we like to believe. At Amnesty International, it’s their goal to take a bit of that mess, the nasty, cruel, and unjust, and rid the world of it. Their goal’s to create a better, safer, place for the rest of us.
This campaign, playing off the unlock feature on the iPad and iPhone, allows the viewer to free a prisoner with a swipe of their finger.
I do believe Amnesty missed an opportunity on the print pieces, however, by not including a QR code to take viewers directly to the site where they can download the wallpapers.