Ad of the Day: Mothers Against Drink Driving / KIA

Drunk driving is one of the stupidest things any person could do, but for reason, unknown to me, people keep doing it. And they keep killing and maiming people. Maybe it’s just that some peeps are freaking dumb as a bag of rocks, and that’s why they drink and drive, or maybe the legal ramifications aren’t strict enough. What ever the issue may be, it needs to change. Children, spouses, grandparents, friends, co-workers, or neighbors; no one should die because some idiot couldn’t bother to take a taxi.

“The consequences stay with you forever.
If you drink, don’t drive.”

Advertising Agency: Innocean Worldwide, Canada
Creative Director: Gerald Schoenhoff
Copywriter: Sussana Forieri
Art Director: Zachary Muir-Vavrina
Photographer: Matt Barnes
Published: October 2011

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