Ad of the Day: Westlake Ace Hardware
Out of all the mythological scary beast creatures (i.e. Vampires, Werewolves, ect…) Zombies are the ones that actually have the potential to take out the human race. Westlake Hardware, in Omaha, Nebraska, wants everyone prepared for the coming zombie apocalypse. Westlake, as a business of equal opportunity, urges people to realize that zombies were once people too, and as such should be equally embraced as valuable members of our society.
In an effort to reach a younger adult demographic without loosing their brand’s core Westlake needed to upgrade the tone and look of the brand. An integrated social media / print campaign was launched just in time for the Halloween season.
Advertising Agency: Bozell, Omaha, NE USA
Creative Directors: Scott Rowe, Scott Bishop
Art Director: Dan Greve
Copywriter: Kerrey Brennan
Illustrator: Dan Greve
Additional credits: Ryan Weidman, Brian Wetjen
Published: October 2011
This entry was posted on November 2, 2011 by Mythandra. It was filed under November 2011 and was tagged with Ace Hardware, advertising, Advertising agency, Advertising and Marketing, Bozell, Business, Business and Economy, Hardware, Lifestyle Choices, Omaha Nebraska, print, social media, United States, Zombie apocalypse.