A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Toyota 4WD Range & Country Australia Border Security

I mentioned yesterday how I’m partial to good long copy ads. Today’s campaign from Toyota 4WD Range & Country Australia Border Security is just a little weird, good, but weird. Don’t get me wrong, they definitely got me to laugh a few times. However, the writing is all over the place. I’m not really sure who the target is, but I still enjoyed ’em.

 

 

“Nothing soft gets in.”

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Art Director: Vince Lagana
Production Manager: Jeremy de Villiers
Account Executive: Ben Court
Copywriter: Steve Jackson
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