A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Brazilian Association of Advertising Agencies & Brazilian Advertisers Association

As a writer, I’ll admit I’m partial to long copy ads. Especially good ones like this campaign from ABAP/ABA {Brazilian Advertisers Association (ABA) and the Brazilian Association of Advertising Agencies (Abap)}. Although these pieces weren’t originally written in English, they translated well. There are a few grammatical problems, but that’s to be expected when switching from Portuguese. I dig this series. They’re simple, informative, the message is clear, and I love the tag line.

 

“Advertising. It makes a difference”

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Bruno Prosperi
Copywriter: Renato Simoes
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