A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Ford Fortal

We all know texting while driving is dangerous, although some of us do it any way. How about checking your email on you smart phone? Just as stupid. Tweeting? Yup, that could get ya killed too. That’s the message Ford wants us all to take to heart with this campaign.Don’t mind the copy, the translation’s absolutely horrid, but the concept and art direction make up for it.

“Be conscious. Disconnect.”

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga
Published: August 2011

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