Ad of the Day: A.L.E.R.J. (Assembléia Legislativa do Estado do Rio de Janeiro)
Rarely do you see an ad promoting quitting smoking that doesn’t have a dying diseased person. I appreciate the alternative approach with this campaign from A.L.E.R.J. I quit smoking over a year ago, so I’m sympathetic to the cause. However, the art direction’s just so-so for me.
“With cigarettes, your life goes to ashes.”