A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Cam (Baby Accessories)

When first viewing this campaign I was unsure as to what Cam actually was. Of course, through a little research, I found that Cam’s a pretty well known company in Italy that makes and sells baby accessories like strollers and car seats.  Being unfamiliar with the company, however, did detract from the campaign for me. It left me slightly confused, especially with this first piece.

The art direction, photograph, and style work well. Although, they’re beautiful pieces, the copy’s lacking in emotion / connection. It falls flat, as does the typeface chosen for it.

 

“Looking at the world through children’s eyes.”

Advertising Agency: DLV BBDO, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Matteo Pozzi
Copywriter: Dennis Casale
Illustrations: Davide Calluori
Accounts: Errica Maggio, Silvia Veronese
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