A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: ALERJ

Today’s campaign from ALERJ (Assembleia Legislativa do Estado do Rio de Janeiro) addresses a problem every person in the industrialized world needs to consider. At what point does our desire for immediate access to things like food and energy turn from beneficial to destructive? At what point do we stop abusing our planet for sheer convenience?



“No reason is a good reason to harm the nature.”


Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Copywriter: Otto Pajunk
Art Director: João Paulo Medeiros
Head of Art: Bernardo Machado
Retoucher: Raphael FS
Illustrator: João Paulo Medeiros
Published: October 2011

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