A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: WWF Marine Protection

This campaign from WWF Marine Protection has some great art direction. I love the imagery and the color. However, it doesn’t make the plastic seem harmful to the ocean / environment. It appears tame and somehow beautiful.

 

“70% of plastic ends up in the sea.
Help at wwf.org.ph/donate”

Advertising Agency: BBDO Guerrero, Proximity Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Brandie Tan, Tin Sanchez
Creative Director: Pia Roxas Ocampo
Art Director: JP Palileo
Copywriter: Knox Balbastro
Account Director: Carmela Quirino
Photographer: Neil Oshima
Photographer: Paulo Gripo
Illustrator: Manny Vailoces
Account manager: Angelica Uy
Sculptor: Olivia Dâ Aboville
Partner: Photolibrary
Published: September 2011
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