Ad of the Day: Parissa Wax Strips
I love the insight found in this campaign from Parissa Wax Strips. I had never really thought about the ill fitting design of a razor until seeing these pieces. It’s engaging enough to actually read, simple enough to understand, and clever enough to remember. And I love the tagline!
“You’re not shaped like this. Why is your razor?”
“Fits all your bits”
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, In Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Illustrator: Dale Schulz
Retoucher: Steve Pinter
Published: October 2011
Backvertising from Parissa:
Rethink Communications recently launched an innovative new form of media: backvertising.