A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Parissa Wax Strips

I love the insight found in this campaign from Parissa Wax Strips. I had never really thought about the ill fitting design of a razor until seeing these pieces.  It’s engaging enough to actually read, simple enough to understand, and clever enough to remember. And I love the tagline!

“You’re not shaped like this. Why is your razor?”
“Fits all your bits”
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, In Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Illustrator: Dale Schulz
Photography: Stock
Retoucher: Steve Pinter
Published: October 2011

Backvertising from Parissa:

Rethink Communications recently launched an innovative new form of media: backvertising.
Advertising Agency: Rethink Communications
Creative Directors: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth
Photographer: Yusong Zhang
Production: Jim Leith, Ann Rubenstein, Chris Nielson
Make-up: Pearl Louie
Released: July 2009
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