Ad of the Day: International Union for Conservation of Nature
This campaign from the International Union for Conservation of Nature (IUCN) requires no introduction. They’re gorgeous and the concept’s thoughtful. The execution is spot on. Just Brilliant.
“If we build too much, we destroy.”
Advertising Agency: McCann Worldgroup Bangkok, Thailand
Chief Creative Officer: Martin Lee
Art Director: Christo Tchobanov
Copywriter: Martin Lee
Published: September 2011