A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: ZKW, ZIZALA Lichtsysteme (Lighting)

Optical illusions will always get people’s attention. ZKW, Austria’s leading lighting systems company, introduced a campaign built on the optical illusions. The message changes with the distance of the viewer from the piece.

“LED / JOB
It’s worth taking a closer look at ZKW. Join Austria’s leading specialist for innovative lighting systems.”

 

“HIGH BEAM / OPPORTUNITIES”

 

“XENON / SUCCESS”

 

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Copywriter: Stephan Ganser
Illustrator: Andreas Fisser
Published: July 2011
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