Ad of the Day: Road Safe Hawkes Bay

Living in the city gives me plenty of opportunities to see bad driving at its best. I’ve even been hit by someone trying to turn right on a four-lane road, from the left hand lane. Makes me wonder how some people even get their licenses. Today’s campaign from Road Safe Hawkes Bay shows us what can happen when inattentive careless drivers get behind the wheel.

“Available for careless drivers, at all intersections.”

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Damon O’Leary
Senior Copywriter: Ben Pegler
Creative Group Head / Art Director: Darran Wong Kam
Retoucher: Dan Spataru
Typographer: Chris Leskovsek
Account manager: Ben Hopkinson
Published: August 2011

Advertisements