Ad of the Day: Nokia GPS
On occasion I find a campaign that I really enjoy but find that it’s presented (in my opinion) in the wrong place or medium. As is the case with today’s campaign from Nokia GPS. These were outdoor pieces, billboards, that probably would’ve had more effect in a regular printed format. There’s just too much detail to take in in 2.5 seconds as your driving by, or looking up from the street. I dig the concept and the art direction though.
When everything starts to look the same. Nokia with built-in A-GPS and Nokia map.
Advertising Agency: JWT, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Copywriter: Morian Madjid
Art Directors: Vito Winarko, Adam Pamungkas
Agency Producer: Budi Mulianto
Photographer: Clarissa Peddy Photography
Published: August 2011