Ad of the Day: Grant Elevators
Some say the time of long copy ads has died, but I beg to differ. Today’s campaign from Grant Elevators illustrates the elegance of a well written piece. The imagery brings the copy to life, directing the visualization of the character traits reflected in the tone and language of the individual pieces.
Also, the company has an awesome logo.
Advertising Agency: Block, Perth, Australia
Creative Directors: Mark Braddock, Dale Simmonds
Copywriter: Melita Masters
Art Director: Daniela Varone
Account planning: Claire Fenner
Photography: Thomas Perry
Retouching: The Office of John Cheese and Lucid Metal
Media Agency: Mitchell & Partners