Ad of the Day: Sao Paulo City Hall
Today’s campaign’s a great example of how good visuals can make a mediocre concept shine.The illustrations saved these pieces from the wall of shame. The second piece is far above the first, in terms of message and clarity. I like the style and the colors.
Advertising Agency: nova/sb, Sao Paulo, Brazil
Creative Director: Ricardo Furriel
Art Director: Marcelo Maia
Copywriter: Bruno Faulhaber
Illustrator: Marcelo Maia
Published: April 2011