A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Hogle Zoo

I love cute animals. And what’s better than cute ads with cartoon animals? I have two campaigns today, both from the Hogle Zoo.

The first was published in July of this year, and although got the cute animals I love, I’m not super excited about it. There’s something off in the scale of the creatures, the ostrich is bigger than the elephant (which you can barely even see) and the giraffe. The concept’s  so-so, but not bad.

The second campaign was published in 2008, and I love it!! The illustrations are super cute, and work well with the excellent copy. I appreciate that it’s not the same ad three different ways like the first campaign. These actually make me want to go to the zoo, which I usually don’t like to do. A couple of them actually made me laugh out loud.


“The dinosaurs are here.”

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Dave Stoker
Production Manager: Cynthia Griffin
Published: July 2011

 

Advertising Agency: Richter7, USA
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Michael Slack
Executive Creative Director: Dave Newbold
Published: June 2008

 

–Mythandra

 

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