A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Paramex

The visual in today’s ad definitely illustrates the feeling of agony. However, I have no idea what the company/brand does. There’s too big of a focus on the elaborate visual rather than the clarity of the message and brand identity.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing




3 responses

  1. Ryan

    I couldn’t read the small copy until I was really zoomed in but it says “Paracetamol Tablets” which is Tylenol.

    August 20, 2011 at 5:45 pm

  2. Sweet thanks for the info. I couldn’t read it at all.

    August 20, 2011 at 6:35 pm

  3. Anonymous

    Its replica (or stolen idea ) of Kris Kuksi sculptures… http://kuksi.com/

    December 28, 2012 at 9:20 am

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