Ad of the Day: LG Solardom Oven
Today we have two campaigns for the LG Solardom Oven, one from Malaysia published in 2006 and one from Brazil published in 2011.
The first campaign’s got beautiful imagery, but HORRIBLE art direction on the typeface choice and type set. The product shot’s kinda awkward as well. The second references Biblical Hell in relation to the product, which has drawn some criticism (I don’t mind it.) The typeface, product shot, and layout works much better than in the first campaign.
Both campaigns took very different directions in representing the product as well as which feature to present to the audience, one highlights the use of cooking by light, the other tells us the oven is 6 times hotter.
LG Solardom oven with halogen heating. Cook with light.
Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong, Creative Director: Hasnah Samidin, Art Director:Simon Chew, Copywriter:May Yong, Retoucher: Gillianne, Evan (Magic Cube), Photographer: Jeremy Wong, Published: October 2006
Advertising Agency: Y&R, São Paulo, Brazil
Executive Creative Director: Rui Branquinho, Creative Directors: Flávio Casarotti, Sérgio Fonseca, Art Director: Kleyton Mourão, Copywriter: Roberto Kilciauskas, Illustrator: Open The Door
Which approach do you think is more effective?
This entry was posted on August 18, 2011 by Mythandra. It was filed under August and was tagged with Advertising agency, Advertising and Marketing, Cooking, Food and Related Products, Malaysia, print, São Paulo, Visual Arts.