Ad of the Day: McDonald’s
Need to chill out? Wanna cool down from the summer heat? McD’s wanted to spread the word about their amazingly chill $1 drinks, so they put it in ice.
Yes, it’s a BIG ice block (7 feet tall and weighing in at about 8,000 pounds) inlaid with 4,000 sparkling loonies (it’s in Canada, eh.) to form the tell-tale golden arches. My only problem with this concept is the longevity, but they encouraged people to beak the thing apart to get to the money inside. They turned this ice sculpture into the center piece for a festival of sorts, complete with a DJ, limbo and other games, street teams, contests and other giveaways.
Watch the video too: http://www.youtube.com/watch?v=P6ITLA36uXM
Advertising Agency: Cossette, Vancouver, Canada
Account Lead: Kristen Sandberg
Account Team: Cori White, Lyndsay Stewart, Danielle Thibaudeau
Creative Directors: Rob Sweetman, Bryan Collins
Creatives: Scott Schneider, Jeff Shorkey, Bart Batchelor, Mike Felix, Eric Arnold
Broadcast Producer: Mike Hasinoff