Ad of the Day: Mazda CX7
I don’t know a damn thing about cars, but I know a little bit about advertising. And these ads for the Mazda CX7 are beautifully shot. They made this car look elegant even though it’s in a dusty cave, or a bleak landscape, however the concept’s been done many times before. The weak tagline adds to the awkwardness of the overall campaign. The graphic team did well, the strategists and writers, not so much.