A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Motor Accident Commission of South Australia

I literally laughed out loud at this campaign from M.A.C. in South Australia. It’s got good talent and execution and the concept’s well thought out and very insightful. The campaign has great consistency with one exception, the guy on mule doesn’t seem to fit the target (17-23 year old males) as well as the other pieces. It’s definitely the weakest. However, overall I really enjoyed these pieces. Glad that they didn’t try to guilt young adults into better driving, as that’s usually ineffective.

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