Ad of the Day: Legal Sea Foods
I do love a good long copy ad when it’s well done, when the writing hits an emotion hard enough to leave a mark. Sorry, but that’s not gunna happen with this campaign from Legal Sea Foods. The beginning of the stories are good, but the pay off is missing. Also, they’re far too repetitive. If you’ve read one you might as well not read the others (please do, though so you can see what I mean). However, the writing isn’t the worst part of this campaign. I thought the days of running across ads only using the Papyrus typeface were over, but clearly I was wrong.
The single redeeming quality to these pieces is the scroll work, it’s nice.