A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: EL AL

I’ve found that I’m much more attracted to illustrations of late, then standard photographic images. Especially in the ad realm.Today’s campaign of awesome collages rocks my world. The rich colors and textures fit well with the company and county of origin, as well as the destinations. It’s lavish and yet simple, the message crystal clear and communicated in a way that inspires. However, the tagline only really works for one of the three pieces. Should’ve either left it off the other two or changed it to fit the individual pieces. I give ’em 4 out of 5 stars.

Advertising Agency: McCann Erickson Tel Aviv, Israel
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
Published: July 2011




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