A portfolio / blog site blasting out of a slightly crazy, possibly a bit ADD, but definitely unique mind.

Ad of the Day: Shieldtox Naturgard

Everybody deals with bugs in the spring and summer,and I’m sure we all hate that nasty chemical smell of regular insecticides. So, Reckitt Benckiser’s Shieldtox Naturgard was born. It’s natural protection from those pesky little critters that invade our homes. This campaign hails to us from Thailand, where I bet the buggies are much scarier than I’m used to.

The concept’s awesome. I wish I had a little chameleon to carry around and snatch the buggers right out of the air like in these pieces. I give ’em 4.5 out of 5 stars.

The campaign won a Silver at the Clio Awards, a Press Lotus at Adfest, and a Gold Press Lion and Gold Outdoor Lion at Cannes International Festival of Creativity.



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