Ad of the Day: Amnesty International
I really like the concept for this campaign from Amnesty International. However, the execution’s lacking a bit. They seem more the concept sketches than finished pieces. It’s the quality of the drawings and the lack of detail that looses it for me.It’s needs more emotion, more connection to the real. Also, why are all the banners blank? I give ’em 2.9 out of 5 stars.