Ad of the Day: Ofixpres
Stories are purely subjective, based on the perceptions of the author or audience, of the intention of either party to create or to respond. Perceptions are everything. All individuals divest their own experiences and beliefs into the characters and events presented in a literary work. To this end, our campaign today is from Ofixpres highlighting this phenomenon.
The concept’s great, but the execution leaves something to be desired. In my opinion, the copy’s hard to read. It’s a horrible script, and it’s too small. I do however, love the tagline “Everybody reads the same story differently.” I give ’em 3 out of 5 stars.
Advertising Agency: Y&R Bogotá, Colombia
Executive Creative Officers: Tito Chamorro, Victor Osorio
Chief Creative Officer: Mauricio Rocha
Creative Director: Juan Camilo Valdivieso, Oscar Muñoz
Art Director: Oscar Muñoz, Sebastian Otoya
Copywriter: Juan Camilo Valdivieso, Andres Celis
Illustrator: Juan Fernando Sierra
Published: January 2011