Ad of the Day: Raising the Roof (charity)
Today’s campaign literally left me speechless. The writing and art direction work perfectly together. It’s harmony at its finest. The print piece won a Silver Award at the Cannes Lions this year for Leo Burnett.
Here’s the accompanying PSA:
About: “Raising the Roof is Canada’s only national charity dedicated to long-term solutions to homelessness. We work nationally, regionally and locally to bring about lasting solutions to homelessness.” For more information on the organization or to find out how you can help please visit http://www.raisingtheroof.org/default.aspx