I love a good jiggle, I mean jingle. They get stuck in your head, you know all the words, and the good ones put a smile on your face. But are they effective? Yes, they raise brand recall, but do they actually drive consumers to take action?I don’t know, but they certainly are fun.
What brand should have a jingle that doesn’t?
What is the best jingle out there (don’t give me the Big Mac song, please)?
jingling and jiggling,